MARKETING COMMUNICATIONS PROFESSIONAL
GRAD SCHOOL PROJECTS
Video Projects
Body of Work - Final Cut Journalism Story
Matched Action Example
Card Game Sequence
Bob's Tire Shop - Natural Sound Sequence
STORY
TELLING
Multimedia Storytelling
This channel showcases video work from my graduate-level multimedia storytelling class at Syracuse University.
Throughout the course, there were a few standard criteria for each video project. They included:
-All shots in focus
-Use a tripod
-Only use straight cut transitions
-No jump cuts
-Have proper sequences and a variety of shots for each
-Ensure there is continuity
Reach out if you have comments or feedback on the included videos.
DIGITAL
Intro to Digital Communications
Goal: Examine the evolving nature of digital communications.
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Evaluate the use and impact of digital communications technologies and media in the context of existing theory and research, as well as case studies
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Analyze emerging trends across the public communications spectrum
Work:
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Obit for a dead dotcom: Vine
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Write a brief obituary for a dot-com that no longer exists by being shut down or purchased and collapsed into another site.
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Case study: Weight Watchers
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Tell the story of how a company utilized some form of digital communications in a particular way
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Social media platform snapshot: Meetup
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Select a platform from Brian Solis' Conversation Prism and create a 3-4 slide PowerPoint. Analyze and discuss the history/background and basic features and functionalities, and explain if it is social by "social" definitions.
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DIGITAL
COMMS
SYSTEMS
Digital Communications Systems
Work: You have been hired as consultants by a startup to launch a digital publication for (you pick the content area). Work with your group to plan and strategize all aspects of the business from the audience research to the revenue streams.
A note about choosing your topics: successful startups and digital publications/magazines often serve very niche audiences and interests.
Deliverables: Proposal & Presentation (PowerPoint)
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Proposal includes the following sections:
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Publication & General Information
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Content
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Search Engine Marketing
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Social Media Strategy *
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Email *
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Advertising *
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Website Implementation
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APIs and Interactive Elements
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Wireframes
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*Danielle's parts, including design of deliverable and presentation
MEDIA
LAW
Media Law
This course covered the legal limits to freedoms of speech and press in the 21st century. Topics covered included:
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Understanding of the meaning of the First Amendment;
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Systems of media regulation;
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Corporate speech and election-related speech;
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Commercial speech (advertising regulation);
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Prior restraint and protection of national security related information;
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Defamation;
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Privacy;
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Access to places, documents and meetings; covering courts;
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Reporter/source Confidentiality; and
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Intellectual property (copyright and trademarks).
Read nine media law cases (edited versions) and write a Case Summary for four. The purpose of the Case Summary is to demonstrate critical thinking skills by analyzing and summarizing the facts, procedure, reasoning, holding and
implications of a judicial decision.
SOCIAL
MEDIA
Social Media for Communicators
Outcomes for this course included:
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Work with social media tools such as analytics reporting systems, management software,social video and crisis response plans.
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Critically analyze social media trends and tactics
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Practice developing a comprehensive social media strategy for brands, clients and/or media outlets.
Projects:
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Personal brand evaluation and strategy
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Review and develop a personal social strategy for LinkedIn and Twitter profiles.
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Write a min. 1000-word critique and analysis of your profiles and activity on the sites.
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Social Video: Hello Fresh Demo Video
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Requirements:
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Identify a subject for social and produce and promote a one-minute original video
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Social Media Strategy: Sweet Sweet Pound Cake
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Requirements:
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A 5- to 7-page strategy paper, plus bibliography and appendix materials
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Social influencer pitch (description, rationale and email outreach)
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Community policy and guidelines
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Sample visuals: 3 to 5 original photos and accompanying social posts, plus one original 15- to 30-second video
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PowerPoint presentation (up to 7 slides)
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MORE COMING
SOON!