PROFESSIONAL PROJECTS

External Communication
External Communication

Email to clients and friends of the firm about the Los Angeles office relocation.

Internal Communication
Internal Communication

Memo from our CEO about the Los Angeles office relocation.

SPIRIT Magazine Article
SPIRIT Magazine Article

Southwest Airlines Freedom Story

Press Release
Press Release

Southwest Airlines Rapid Rewards Welcomes Best Western Hotels

Dinner With Worms
Dinner With Worms

Feature written during my senior year about worm composting and how it can be beneficial to the environment.

Mktg. Committee Recruitment Flyer
Mktg. Committee Recruitment Flyer

This letter was created to recruit members for the marketing committee and was distributed electronically via friends of the organization.

WRITING

Over the years, my various positions have provided me the opportunity to write a variety of communications. Here are a few samples. They include internal and external communications, press releases and featured stories

Weaver

 

In addition to writing content for HR communications and verbiage for all event communications, I wrote an executive communication to the firm highlighting the Los Angeles office move, in addition to an external communication to clients and friends of the firm. 

Southwest Airlines
 

As a Southwest Airlines public relations intern, I had the privilege of writing two articles for the inflight magazine, SPIRIT - one highlighting an employee and another featuring a frequent flyer. Additionally, I wrote a press release announcing Best Western Hotels as a preferred partner to the airline's frequent flyer program.

The Ladder Alliance
 

I served as the chair of the marketing committee for a Fort Worth nonprofit and created a variety of marketing and communications pieces for the organization. Here is a letter created to recruit new members to the committee. Additionally, I created a social media plan and graphics for its annual fundraiser. 

Friends of the Firm Event E-Invite
Friends of the Firm Event E-Invite

I created this GIF for Weaver's annual client appreciation event. It was included in the email invitation as a header banner.

Scotch Tasting Event
Scotch Tasting Event

The scotch tasting event is an annual networking event for our clients and prospects in the private equity and hedge fund industries.

Scotch Tasting Food Card
Scotch Tasting Food Card

Each scotch was paired with a chef-suggested bite-sized delicacy from the menu.

Scotch Tasting Event Invitation
Scotch Tasting Event Invitation
Scotch Tasting Presentation Card
Scotch Tasting Presentation Card

Attendees received a card detailing what they'd be tasting at each table.

EVENTS

Weaver's Scotch Tasting Event
 

Weaver's scotch tasting is an annual networking event for the firm's private equity and hedge fund clients. The two-hour event, hosted at Dallas-area seafood and steakhouse restaurant Ocean Prime, featured five different varieties of local and international scotches and their representatives. Additionally, each scotch was paired with chef-suggested bites from Ocean Prime.

VIDEO

With the skills I acquired in my graduate course, Multimedia Storytelling, I was asked to create a 'Thank You' video featuring a college president expressing gratitude to his staff after planning and executing a successful week of homecoming activities. The request came in on a Saturday and the final product was presented to staff on Tuesday. Although a quick turnaround, all parties involved were pleased with the final product.
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WEB

DESIGN

A website it an integral part of any small business. 
I was approached to design and create websites for two small business owners. The consulting site client also required Google Analytics setup and SEO optimization for her site. 
Check out the sites:
> Sweet Sweet Pound Cakes
> RM College Academic Consultant

MARKETING COMMUNICATIONS PROFESSIONAL