Email to clients and friends of the firm about the Los Angeles office relocation.
Memo from our CEO about the Los Angeles office relocation.
Southwest Airlines Freedom Story
Southwest Airlines Rapid Rewards Welcomes Best Western Hotels
Feature written during my senior year about worm composting and how it can be beneficial to the environment.
This letter was created to recruit members for the marketing committee and was distributed electronically via friends of the organization.
Over the years, my various positions have provided me the opportunity to write a variety of communications. Here are a few samples. They include internal and external communications, press releases and featured stories
In addition to writing content for HR communications and verbiage for all event communications, I wrote an executive communication to the firm highlighting the Los Angeles office move, in addition to an external communication to clients and friends of the firm.
As a Southwest Airlines public relations intern, I had the privilege of writing two articles for the inflight magazine, SPIRIT - one highlighting an employee and another featuring a frequent flyer. Additionally, I wrote a press release announcing Best Western Hotels as a preferred partner to the airline's frequent flyer program.
The Ladder Alliance
I served as the chair of the marketing committee for a Fort Worth nonprofit and created a variety of marketing and communications pieces for the organization. Here is a letter created to recruit new members to the committee. Additionally, I created a social media plan and graphics for its annual fundraiser.
I created this GIF for Weaver's annual client appreciation event. It was included in the email invitation as a header banner.
The scotch tasting event is an annual networking event for our clients and prospects in the private equity and hedge fund industries.
Each scotch was paired with a chef-suggested bite-sized delicacy from the menu.
Attendees received a card detailing what they'd be tasting at each table.
Weaver's Scotch Tasting Event
Weaver's scotch tasting is an annual networking event for the firm's private equity and hedge fund clients. The two-hour event, hosted at Dallas-area seafood and steakhouse restaurant Ocean Prime, featured five different varieties of local and international scotches and their representatives. Additionally, each scotch was paired with chef-suggested bites from Ocean Prime.
With the skills I acquired in my graduate course, Multimedia Storytelling, I was asked to create a 'Thank You' video featuring a college president expressing gratitude to his staff after planning and executing a successful week of homecoming activities. The request came in on a Saturday and the final product was presented to staff on Tuesday. Although a quick turnaround, all parties involved were pleased with the final product.