PROFESSIONAL PROJECTS

WRITING

Over the years, my various positions have provided me the opportunity to write a variety of communications. Here are a few samples. They include internal and external communications, press releases and featured stories

Weaver

 

In addition to writing content for HR communications and verbiage for all event communications, I wrote an executive communication to the firm highlighting the Los Angeles office move, in addition to an external communication to clients and friends of the firm. 

Southwest Airlines
 

As a Southwest Airlines public relations intern, I had the privilege of writing two articles for the inflight magazine, SPIRIT - one highlighting an employee and another featuring a frequent flyer. Additionally, I wrote a press release announcing Best Western Hotels as a preferred partner to the airline's frequent flyer program.

The Ladder Alliance
 

I served as the chair of the marketing committee for a Fort Worth nonprofit and created a variety of marketing and communications pieces for the organization. Here is a letter created to recruit new members to the committee. Additionally, I created a social media plan and graphics for its annual fundraiser. 

EVENTS

Weaver's Scotch Tasting Event
 

Weaver's scotch tasting is an annual networking event for the firm's private equity and hedge fund clients. The two-hour event, hosted at Dallas-area seafood and steakhouse restaurant Ocean Prime, featured five different varieties of local and international scotches and their representatives. Additionally, each scotch was paired with chef-suggested bites from Ocean Prime.

VIDEO

With the skills I acquired in my graduate course, Multimedia Storytelling, I was asked to create a 'Thank You' video featuring a college president expressing gratitude to his staff after planning and executing a successful week of homecoming activities. The request came in on a Saturday and the final product was presented to staff on Tuesday. Although a quick turnaround, all parties involved were pleased with the final product.

WEB

DESIGN

A website it an integral part of any small business. 
I was approached to design and create websites for two small business owners. The consulting site client also required Google Analytics setup and SEO optimization for her site. 
Check out the sites:
> Sweet Sweet Pound Cakes
> RM College Academic Consultant

MARKETING COMMUNICATIONS PROFESSIONAL

© 2020 by Danielle Marshall

Louisville, KY