A few years ago, I met a dynamic woman named Judi Holler at a conference for meeting professionals in San Francisco. She led a session about branding and improv and as you can imagine, it was interactive and so much fun. Volunteers participated in a variety of improv skits led by Judi and through the improv, we discovered new ways to brand ourselves and build confidence. Judi was beaming with positivity and oozing energy. Her confidence was refreshingly humble and admirable.